What is the classic scope insensitivity experiment?
People offered similar amounts to save 2,000, 20,000, or 200,000 birds, showing that willingness to pay did not scale with the scope of the problem.
Cognitive Biases
The failure of emotional and evaluative responses to scale proportionally with the size or scope of a problem.
Scope insensitivity means people react similarly to problems of vastly different sizes, leading to misallocated resources and disproportionate responses.
Is my level of concern proportional to the actual magnitude of this problem?
A company allocates similar emergency budgets to fix a bug affecting 100 users and one affecting 100,000 users, because both trigger the same 'urgent' emotional response.
People offered similar amounts to save 2,000, 20,000, or 200,000 birds, showing that willingness to pay did not scale with the scope of the problem.
Teams may invest comparable effort in fixing minor and major issues because the emotional urgency feels similar, starving the highest-impact problems.
Eliminating a small risk feels better than reducing a large one.
What is vivid or recent feels more common than it is.
Current emotions silently steer risk and benefit judgments.