Who popularized this framework?
Jeff Bezos popularized it as Type 1 (irreversible, one-way door) and Type 2 (reversible, two-way door) decisions at Amazon.
Mental Models
Reversible decisions can be undone cheaply; irreversible decisions lock you in and require careful analysis before committing.
Distinguishing reversible from irreversible decisions lets you move fast on low-cost choices and deliberate only where it matters.
If this turns out to be wrong, how easily and cheaply can we reverse it?
Choosing a button color is reversible — ship it and iterate. Choosing a database architecture is largely irreversible — invest the time to decide well upfront.
Jeff Bezos popularized it as Type 1 (irreversible, one-way door) and Type 2 (reversible, two-way door) decisions at Amazon.
Use staged rollouts, pilot programs, contractual exit clauses, or modular designs that limit the blast radius of a wrong choice.
Decide with incomplete information and changing conditions.
Build a buffer between your plan and the worst plausible outcome.
Look past immediate effects to downstream consequences.